How effective is your brand ambassador?

Well- known celebrities are often hired as brand ambassadors by companies to represent their brands in a positive light as a way to increase brand awareness and sales.

Here’s just a sampling of some of the most famous brand ambassadors in recent years:

• Gigi Hadad for Maybelline, Penshoppe and Tommy Hilfiger
• George Clooney for Nespresso and Omega
• Leonardo DiCaprio for TAG Heuer and Fisker Automotive
• Beyoncé for Pepsi, Tommy Hilfiger, Emporio Armani and others
• John Travolta for over 10 airlines worldwide, including Qantas and, most recently, Bombardier. He is also an official brand ambassador for Breitling watches
• Michael Jordan, Kobe Bryant and LeBron James for Nike
• Taylor Swift for Keds
• And the list goes on and on..

Show me the brand!

Brand ambassadors are expected to do many things to promote the brands that contract them, such as appearing in commercials, and posting positively about the brands on social media. In the case of clothing, jewelry, handbags, accessories, cars or any other product that is visible when utilized, they are expected to be seen using or wearing that product as often as possible. So, for example, we should be seeing of lots of photos of DiCaprio sporting TAG Heuer watches and of Taylor Swift – in Keds clothing.

Is the brand ambassador doing their job?

It’s no secret that brands invest huge amounts of money paying celebrities to represent their brands. But, how will they know if they are getting a reasonable return on their investment? How can they determine if their brand ambassadors are delivering?

PicScout’s Insights for Business can help! Using deep learning-based technology, the system analyzes visual imagery it locates in social media, blogs, editorials and any website across the web, and delivers insights about your brand’s visibility. These insights include, for example, how and where your brand appears across the web and even whether or not and how often the appointed celebrities are actually wearing/using them! These insights help you make more informed decisions about your brand ambassadors.

Sounds Interesting? Contact us to find out how we can help your brand!