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What is Visual Search? Learn image recognition basics with PicScout

March 9, 2017

Home » What is Visual Search? Learn image recognition basics with PicScout

What’s visual search? And why is it so popular?

In today’s image-driven world, it’s getting more and more difficult to find specific products using a text query.

Say you spot something you really love, but you don’t know how to find it or what it’s even called: visual search lets you find all those things you don’t have the words to describe. Think of it as a Search Engine that allows you to easily access, organize, or recommend your images or products by visual similarity.

It’s the logical next step, as it stops the keyword guessing game to find that photo, drawing, art piece, map, or blueprint in an instant. It’s a natural application to eCommerce, but it doesn’t stop there.

With the snap of a camera, manufacturers can use the technology as a tool to identify the components of their inventory. Publishers, meanwhile, can use Visual Search to source quality visual content from their photo libraries. And Digital Asset Management (DAM) software can incorporate Visual Search capabilities to organize and curate their customers’ content — visually.

Visual Search: helping you find all those things you don’t have the words to describe.

Get on board and see here how it can apply to your business.