Analytics ? What's in it for me?
The art of photography has come a long way since 1826 when Nicéphore Niépce used a camera to take the world’s first photograph. The world has always put an emphasis on visual content to express ideas and thoughts, rather than texts; and in recent times with the development of technology, this has become an even stronger trend. With all these goings on, it’s no wonder that marketers have realized that images do a better job at engaging their audiences.
“OK, that’s old news”, you may say. And you’re right. You take the pictures, you invest great effort in them to make sure they are up to the highest standards, and then customers buy them and use them on their website/blog/social media platform. That works great for everyone. You even know which of your pictures sell best.
But there is so much more to be gained from the ability to analyze photos that are out there on the Web. If you could examine the usage of your photos on the Web, you would gain some meaningful insights about how people engage with your visual content, and those would no doubt lead you to making more informed decisions about your work. That’s where the power of insights comes in.
Focus your photography
Artistic inclinations aside, you still have to make a living… and no one wants to waste time and money producing images that have no real demand. Photography professionals who have access to this type of analytic data, such as the locations and usage of their content, can gain significant understandings that will help them produce images that people want.
These are some of the benefits to be gained:
- Decide what to shoot next – You may love to photograph those winter sights, but maybe your audience prefers summer sceneries? If you know what your audience prefers, you’ll be able to make more educated decisions about what to shoot next.
- Arrange your website better – Your website is your showcase, what your customers see. Promote photos that you know work best, and you’ll generate more business!
- Learn where to advertise – Your advertising budget is limited. This type of data can help you focus on the best sites to advertise your work.
- Monetize your images – Analytics can help you locate potential customers who already use your images without your knowledge. These insights could enable you widen your customer base and monetize your content
“Context is the king”
To paraphrase Bill Gates’ often quoted saying mentioned above, visual content is important, but it’s not enough to know what content is the most popular. Having the relevant contextual knowledge such as: where on a website an image is shown, the type of website it features on, where in the world it’s being viewed, etc. has a direct impact on the type of visual content you should produce.
PicScout’s new Insights for Everyone can produce these insights for you, and help you focus on making informed creative choices!
Sounds interesting? Check it out!