Visibility In Digital Marketing: Where Are All The Women?
The results are surprisingin a good way. Women feature in 40% of all images that have people in them. Not bad for a demographic which was once near-invisible in business marketing material.
What is also surprising is that the results for both the Fortune 500 companies and the top universities are EXACTLY THE SAME! (Do you think they aimed for a 40:60 ratio of images to feature women? Is that the new corporate branding? Some questions for you to think about at home.)
Not only are the results of both Fortune 500 companies and the top universities exactly the same, but results of leadership WITHIN these organizations also have similarities.
While women CEOs make up 5.4% of the Fortune 500 companies, 20% of available board seats are filled by women. Conversely in the academic sphere, 20% of the top 50 universities worldwide are led by women. Yet there is much debate as to the alleged weighted distribution among tenured faculty and full professors.
One thing is for sure: women are not so invisible any longer
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