Facial Recognition: A Commercial Future? [infographic]
Facebook tagging, Snapchat filters, airport scans: facial recognition is increasingly becoming a large part of our everyday lives. Explore below how this innovative technology is helping companies expand their customer-base with AI-driven innovation, giving them the competitive edge in today’s visual world.
Advertising agencies, for example, have recently been exploring how facial recognition technology can assist in targeting their commercials and helping brands achieve their competitive edge. Today, at gas stations and in malls, screens scan customers’ faces in order to run tailored ads with demographic-specific content. Another creative commercial use is fast-food chains offering personalized menus based on facial recognition.
Facial recognition technology is just one of the many capabilities of PicScout’s Visual API. The way we do business in today’s visual world is changing. Don’t get left behind – talk to us today.