There’s nothing like live TV. Predictions and controversies are all part of the show, folks. It’s what makes the Oscars’ brand value soar.
What does that say about brand value? The films’ brands? The Oscar brand? And does a film’s visual buzz have sway on the actual winners themselves? In analyzing the visual chatter of the 2017 Oscar nominees, we weren’t too far off the mark.
Innovative branding. While ‘La La Land’ enjoyed a hugely successful marketing push from the get-go, ‘Moonlight”s performances and strategic positioning led them to being considered the leading runner-up in the Best Picture category
And with regards to the Best Actor award, visual buzz can only take your brand value so far. Substance often conquers style: if it holds up and is innovative in its expression. This won’t be the last we hear of Casey Affleck (or Casey who?).
From the lens here at PicScout, we understand the importance of strong brand value: the Oscar brand, the Oscar nominee brand, and the brand of the winner. If last night’s events are anything to go by, it’s that independent movie marketers can learn a few things on how better to capitalize on the Oscar brand to enhance their client’s brand value.