Is Brand Awareness Essential for Small Businesses?
April 9, 2017
Brand Awareness In An Age Before It Was A ‘Thing’
Opening The Markets Can Threaten Small Businesses
Testing Brand Strength of Passover
Nutella dominates the Chocolate Spread market in every country in which it operates, except for Israel.
Does Brand Recognition Affect Sales Figures?
Hard Lesson in Brand Awareness
The HaShachar HaOleh brand was built almost without any advertising investment – it didn’t need to with brand awareness so strong. But after competitors began targeting their customers with strong marketing campaigns, the company followed suit: they developed new product lines and invested heavily in advertising, reminding Israeli consumers that they grew up on HaShachar HaOleh.