March Madness in Film Marketing? Yep, it's a Thing.
The spike in visual chatter about each film corresponded with its rolling release across the four weeks of March. “Logan” was first off the blocks as the most visible film during the first week of March. This corresponded with it taking top spot at the box office as well. Soon, “Kong: Skull Island” took first place as the most visible movie — both in the United States and around the world. With each week that passed since its release, each film’s visibility dropped along with its box-office earnings. Then came along the record-breaking “Beauty and the Beast” — against which “Logan” and “Kong: Skull Island” couldn’t compete. Disney has held the top spot since its release, and it doesn’t look as if it’s going anywhere.
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