Ta-da! Visual content created. Now what?
A Kick Ass Marketing Strategy Starts With Efficient Media Management
Purim is the Jewish festival known for a party atmosphere
it takes us all back to childhood with costumes, gift-giving and merry-making. But who says it’s just for kids?It’s traditionally a one-day affair. But as it’s always a good time to party and with spring in the air, it’s become customary to celebrate all week long. Our week leading up to Purim was packed with practical jokes, stuffed toys, mountains of chocolate and yummy treats. Our annual secret gift exchange event, ‘Gamad V’Anak’ (translated to ‘Dwarf and the Giant’, ie the Israeli version of ‘Secret Santa’), inspired creative riddles and cheeky shenanigans as clues about the identity of each person’s gift-giver.
Toblerone Tableau
Picture Party with Pikachu
Final gift exchange where everyone’s ‘Anaks’ (Giants) were revealed!
Purim was a great opportunity for the team to get together and have fun. There’s nothing like coming to work dressed as Pikachu.
Measuring your brand’s visual impact requires the analysis of both visibility and engagement with one’s online presence. In the case of France’s newsworthy presidential elections, the candidates’ visual chatter often corresponds to their actual popularity together with the dominating news piece of the day.
Unsurprisingly, Marine Le Pen dominates both the visual presence and engagement as she emerges as the front runner. François Fillon and Emmanuel Macron are close second and third, respectively. What is interesting is that Fillon’s engagement rate outnumbers his visual presence, highlighting that despite his corruption charges, he is still quite popular with his support base.
Insights include:
Marine Le Pen dominates the visual chatter – which is to be expected of the current front runner. By far the most divisive politician in the race she is arguably the most popular, as her political personality and pedigree regularly attracts the attention of the French media. Riding the wave of anti-establishment resentment, Le Pen’s recent rise in the polls followed a bout of rioting over police brutality. Le Pen’s visual chatter was further boosted by her refusal to wear a hijab when meeting with Lebanon’s Grand Mufti.
Despite corruption charges, the former ‘Mr Clean’ François Fillon has kept up his popularity and engagement among his support base. His visual chatter skyrocketed during the ‘fake jobs’ scandal in January, but now his visual presence is fading as French prosecutors open an official probe into the allegations. He refuses to stand down, and we can see why. Those same charges also increase his visual presence as he’s a news cycle regular.
Also reflecting the polls, Emmanuel Macron’s visual chatter and engagement is steady in third place. As the centrist Macron took the lead in the opinion polls in early February, he became the target of a gay ‘smear campaign’ that increased his visual chatter exponentially. Later that month, he struggled to get his campaign back on track after his controversial remarks on France’s colonial record and gay marriage, provoking outrage on both the right and the left.His visual presence is currently buttressed by his complaints over an anti-Semitic depiction published by his rival, Fillon.
Whether the candidates’ visual impact indicates their results, only time will tell. This election may be full of surprises – which can measured by the visual impact of the candidates in their run for President. Stay tuned.
What’s visual search? And why is it so popular?
Visual Search: helping you find all those things you don’t have the words to describe.
Get on board and see here how it can apply to your business.
Visual Search stops the keyword guessing game to find that photo, drawing, art piece, map, or blueprint in an instant.
The results are surprising
in a good way. Women feature in 40% of all images that have people in them. Not bad for a demographic which was once near-invisible in business marketing material.What is also surprising is that the results for both the Fortune 500 companies and the top universities are EXACTLY THE SAME! (Do you think they aimed for a 40:60 ratio of images to feature women? Is that the new corporate branding? Some questions for you to think about at home.)
Not only are the results of both Fortune 500 companies and the top universities exactly the same, but results of leadership WITHIN these organizations also have similarities.
While women CEOs make up 5.4% of the Fortune 500 companies, 20% of available board seats are filled by women. Conversely in the academic sphere, 20% of the top 50 universities worldwide are led by women. Yet there is much debate as to the alleged weighted distribution among tenured faculty and full professors.
One thing is for sure: women are not so invisible any longer
Contact us for more information on how ‘Insights for Business’ can help your brand.
There’s nothing like live TV. Predictions and controversies are all part of the show, folks. It’s what makes the Oscars’ brand value soar.
What does that say about brand value? The films’ brands? The Oscar brand? And does a film’s visual buzz have sway on the actual winners themselves? In analyzing the visual chatter of the 2017 Oscar nominees, we weren’t too far off the mark.
Celebrating NBA’s All-Star Weekend, we’ve put our Visual Insights to the test and held our own MVP awards for the Most Visual Player online. Using our image recognition technology, include our facial recognition capabilities, we compared images found across both traditional and social media and have showcased our top three winners below.
These men play a high-level game with millions of dollars-worth of responsibilities to the NBA and their sponsoring brands. A number of factors influence a brand-ambassador’s visual presence, and however carefully curated it may be, the player’s skills and organic support from fans has a decisive influence.
In applying image recognition technology to measure their visual presence, NBA teams, sponsors and the players themselves can be privy to a range
Images courtesy:
Below is a translated copy of PicScout’s CEO Uri Lavi discussing Visual DNA, visual content analysis and artificial intelligence with Israel’s leading business publication, Globes.
Hebrew link here.
To learn more about Uri’s vision, check out his Medium profile for the latest articles, and contact us to discuss your company’s Visual DNA.